Small businesses must pay close attention to the current needs and preferences of today’s customers. Current trends point to the use of mobile devices, shopping online, environmental awareness, social media and the importance of customer reviews. Small businesses should focus on answering the search intent of their prospects in order to drive traffic to their online […]
Continue reading
With 2 million businesses advertising on Facebook as of 2018, it’s becoming increasingly important for companies to craft a social media presence that stands out to consumers.Establishing an authentic social media personality for your business can be challenging in today’s world. But don’t worry—we’re here to help! At Silvernail Web Design, we offer custom WordPress […]
Continue reading
What does Search Intent Mean and how can I use it to generate leads for my business?Search intent is SEO 101. As Search Engine Marketers we try to decipher what a user will use as a keyword for their intended query. Basically, why does a user conduct a specific search, what are they looking for? […]
Continue reading
What is the single most important trait your prime customer looks for when deciding who to do business with? That trait my fellow readers is “TRUST”. Trust is the foundation of any business and should be instilled within company culture.What is Company Culture? The Merriam Webster Dictionary defines culture as “The set of shared attitudes, values, […]
Continue reading
So, you decided to open an acupuncture practice. You’re confident, you’re experienced, you’re ready to take on the world. Except, where do your patients come from? You could be the best acupuncturist on the planet but, if no one knows about you, business will be tough to sustain. Acquiring patients for an acupuncture practice is tough. […]
Continue reading
Being left behind in the dust by your competitors is never a good feeling….So what should you do to catch up? “Start A Blog!” A Blog is dynamic not static like your websites standard pages. This is why blogging can take your SEO strategy to new heights. Blogging gives you the flexibility to optimize for new […]
Continue reading
The coveted “Featured Snippet” box atop Google search resultsA “Featured Snippet” Appears at the top of Google search results. Its purpose is to give the searcher precise information based on the search term. In the image to the left I used the search term “Web Design NJ”. What returned from the search query is a Feature Snippet box with the top […]
Continue reading
Last Modified While researching changes in Content Marketing strategies, I came across an article about reposting articles in one’s own blog. I read it thoroughly as this is a question I am asked from time to time from my clients. The short answer is yes, but only if you have permission from the author. And […]
Continue reading
So You Have A Business But It Is Not Ranking On GoogleYour NJ Business needs the help of a Web Design and Content Marketing Expert! You need more then a website.You need a website to work for you!That’s right, websites are tools in which you can use to market your business. Web Design and Content […]
Continue reading
WordPress and Content Marketing Go Together Like “Peas and Carrots”So you want to drive traffic to your stagnant website. Where do you begin? Pay per click ads can be effective but expensive. Everyone is talking about how Social Media has produced for their business but you post to your business page everyday and receive little […]
Continue reading