So, you decided to open an acupuncture practice. You’re confident, you’re experienced, you’re ready to take on the world. Except, where do your patients come from? You could be the best acupuncturist on the planet but, if no one knows about you, business will be tough to sustain.
Acquiring patients for an acupuncture practice is tough. Competition is steep, and there is a bit of misinformation about your craft that permeates within many potential patients. The stigma of needles and the perception of acupuncture to the masses is an obstacle to overcome. How can an experienced acupuncturist break down the barriers and drive new patients regularly into the office? The answer, Content Marketing.
Content Marketing for Acupuncture:
“How can content marketing help drive new patients to my practice” I was once asked by Steven Hoffman of Princeton Acupuncture and Oriental Medicine. I explained, “Curating content that educates, informs, and engages potential patients will break down the barriers that are preventing you from filling your appointment book.” Content Marketing will lift the veil off the practice of acupuncture and offer it as a holistic, natural way to combat the ailments of life.
Recently there have been many breakthroughs that blend Eastern and Western medicine such as cancer treatments, obesity, and opioid epidemic. Acupuncture treats pain, which relieves stress, and stress is a big actor for most ailments people are afflicted with.
What Content Should be Created for My Acupuncture Practice?
Here is Silvernail Web Design’s top three content marketing ideas for Acupuncturists
- It has been my experience working with several acupuncturists that discussing the points used to relieve a specific ailment such as back pain will produce results. This type of content in list form will educate potential patients. The content should also give advice if the person reading is not yet ready to try acupuncture. The goal is to build a relationship with this potential patient through information. Once the person decides to try acupuncture they may have already put some trust in you. Be engaging, be positive and you will see results in no time. Don’t forget to share this content on social media.
Benefits of Acupuncture:
- There are so many benefits of acupuncture that one could write a very lengthy list. However, keep the list short and discuss the areas that you specialize in whether that be back pain or stress relief. It is easier to write about topics you know well so don’t go off the beaten path just to try and capture extra keywords. The content must be great and factual for it to be effective. This type of content can also lead to other pieces of content that get into greater depth about any given topic. Working with Deanna Carrell of Deanna Carell Acupuncture we put together an article that summarize the benefits of acupuncture. Read Introducing the Top Ten Benefits of Acupuncture to see how we have started to build upon the summaries and expand our content marketing campaign.
How Can Acupuncture Help Me?
- Finally, answer the questions your potential patients are asking such as, “How does acupuncture work?” “Is acupuncture painful?” These are what your potential patients are searching on Google when they are looking for an acupuncturist. So, keep in mind search intent. Google will reward you with local rankings if your content rocks and answers the questions the searchers are looking for answers to.
I have been developing marketing strategies for over 5 years for Acupuncturists and other holistic or functional medicine practitioners. If you find your hands are tied and marketing your practice is eating up all your time, give me a call or fill out my form. I can help acquire patients while you are left plenty of time to treat them.