What is Search Intent and How Can I Use It to Generate Business Leads?
What does Search Intent Mean and how can I use it to generate leads for my business?Search intent is SEO 101. As Search Engine Marketers we try to decipher what a user will use as a keyword for their intended query. Basically, why does a user conduct a specific search, what are they looking for? […]
Continue reading
Who Will Your Customers Trust? Thought Leadership and Content Marketing
What is the single most important trait your prime customer looks for when deciding who to do business with? That trait my fellow readers is “TRUST”. Trust is the foundation of any business and should be instilled within company culture.What is Company Culture? The Merriam Webster Dictionary defines culture as “The set of shared attitudes, values, […]
Continue reading
Top Three Content Marketing Ideas for Acupuncturists
So, you decided to open an acupuncture practice. You’re confident, you’re experienced, you’re ready to take on the world. Except, where do your patients come from? You could be the best acupuncturist on the planet but, if no one knows about you, business will be tough to sustain. Acquiring patients for an acupuncture practice is tough. […]
Continue reading
Does Blogging Help With SEO?
Being left behind in the dust by your competitors is never a good feeling….So what should you do to catch up? “Start A Blog!” A Blog is dynamic not static like your websites standard pages. This is why blogging can take your SEO strategy to new heights. Blogging gives you the flexibility to optimize for new […]
Continue reading
The coveted “Featured Snippet” box atop Google search results
The coveted “Featured Snippet” box atop Google search resultsA “Featured Snippet” Appears at the top of Google search results. Its purpose is to give the searcher precise information based on the search term. In the image to the left I used the search term “Web Design NJ”. What returned from the search query is a Feature Snippet box with the top […]
Continue reading
Reposting Articles in My Blog, Can I, Do It?
While researching changes in Content Marketing strategies, I came across an article about reposting articles in one’s own blog. I read it thoroughly as I this is a question I am asked from time to time from my clients. The short answer is yes, but only if you have permission from the author. And once […]
Continue reading
Why Your Next Website Should Be Powered by WordPress
Why Your Next Website Should Be Powered by WordPress:
Let’s cut to the chase, WordPress is the best Content Management System (CMS) in the world. WordPress is not just for bloggers and hobbyists. The platform has a reputable track record as a powerful framework to design just about any kind of website imaginable. From blogs to ecommerce the possibilities are endless. Nasa, Harvard, Forbes and LinkedIn use WordPress to power their websites, and each of these receive thousands of hits a day.
Continue reading
SEO An Effective Way To Generate Business Leads!
Many of my clients come to me looking for solutions to increase business leads from their websites. Almost always the first thing they ask about is Google AdWords. While pay per click ads can be quite effective they are not always profitable for the money conscious business looking to grow. So what can generate organic traffic to one’s website?
Continue reading