Content Marketing and WordPress
WordPress and Content Marketing Go Together Like "Peas and Carrots"
So you want to drive traffic to your stagnant website. Where do you begin? Pay per click ads can be effective but expensive. Everyone is talking about how Social Media has produced for their business but you post to your business page everyday and receive little web traffic or engagement. How is everyone else leveraging Social Media and driving traffic to their websites?
Now WordPress is a great publishing platform for Content Marketers. Why? Because WordPress offers all the website publishing tools to create high quality content quickly and easily. Time is of the essence and it takes time to produce a great piece of content. Why should it take just as long to put it on your website? WordPress makes it easy. Not only is publishing easy but add the Yoast SEO Plugin and your content can quickly be optimized for google in no time.
What is Content Marketing?
Content Marketing is the production of content for the purpose of producing a reaction or engagement from a prospective client such as:
- Social Media Engagement
- Driving Traffic To Your Website
- Generating Qualified Leads for Your Business And Sales Team
- Opt-In To Email Lists Or Other Sign Up Forms
- A Purchase From Your Website Or Physical Store Location
As you can see, the purpose of Content Marketing is to engage with your audience with the eventual end result being a sale. But Content Marketing is more then just sales, it is how your audience will begin to identify with your brand. Your Content should be created with your company’s persona in mind and should take careful consideration to include… Company Culture and Ethics, Brand Awareness, and business goals.
Why Content Marketing To Drive Traffic?
I am sure you have heard the phrase “Content is King“. In a way it is. Google has been producing search results that have the end user in mind, and they want the end user to receive the most valuable information for a search query. So if your content is lacking in depth or originality the chances of it ranking high on any search results page (serp) is slim to none. However, If you make an effort to produce exceptional content you will be rewarded handsomely.
Great Content = More Traffic
This is a basic equation, produce good content and receive more website traffic. In the process you may find that good content has a wealth of other benefits. These benefits are a direct relation to your effort and they include:
- Increased Reputation
Content Marketing if done properly will lift your brand into the thought leadership arena, allowing you to control the conversation about your brand through content. You will start to obtain Brand Evangelists who will share your content and recommend you to others, only increasing your online profile.
The Social Media RailRoad
Once you have created great content, what do you do with it? Post it to Social Media. This is how all those companies have become successful with social media. They produce their own content and share it on their profiles with links back to their websites. This creates a community around your brand. Now with good content you can attract more fans on your FaceBook page or your Google + Profile. (Stop by my profiles and like my pages).
Now many may not have the time to produce content regularly. Well you have come to the right place. Silvernail Web Design offers Content Creation and SEO services at affordable prices.
Let our WordPress Services Deliver Results
WordPress Web Site Design, SEO Optimization, Content Marketing and Social Media Management