Joni Stier SEO and Content Marketing for Acupuncturists
Joni Stier, LAc, DC is an Acupuncturist and Chiropractor in Carlsbad, California. The competition for patients in this area is great and Joni was looking for a way to set her practice apart from the others. Upon researching the many Acupuncture and Chiropractic practices that surround Joni's offices I found many were not utilizing content marketing to promote their services. This gives an opportunity to start ranking for Acupuncture keywords that the competition is not.
The SEO Campaign
First we had to analyze the on-page basics that any good SEO campaign should start with. H1 tags, meta descriptions, SEO titles, and content were all revamped using best SEO practices. Meta descriptions and titles increase click through rates and proper keyword placement within the content such as in H1 and H2 headings allow Google to understand what the content is about. Being that this is a WordPress website, I installed the Yoast SEO plugin so I can easily generate a site map. Then completed many basic SEO tasks such as:
Created Google Analytics Account
Created Google Search Console Account
Local market research
Created Business listings using MOZ local
Inserted Data into MOZ Pro for tracking
Upon completing the On-Page SEO basics it was then time to start Content Research.
The Content Marketing Campaign
Knowing that Google rewards informative user friendly content, my team and I set out to find content ideas that inform people about Acupuncture and Chiropractic services. So what kind of content ranks for acupuncture? We set out to answer the questions that most people were asking google. The big one... What are the benefits of Acupuncture? Believe me, there are many benefits so the challenge was breaking the content down into main sections that cover what most readers want to be informed about: back pain, neck pain, infertility, weight loss, migraines and more.
Any good content campaign will answer the questions that the target audience will ask. We have done that and then some, informing readers about how acupuncture can be used for many different medical conditions.
Joni is board certified to practice acupuncture and chiropractic in the State of California and is an NCCAOM (National Certification Commission for Acupuncture and Oriental Medicine) Diplomate of Oriental Medicine. In addition to acupuncture and herbal medicine Joni employs a variety of healing techniques including Sacro Occipital Technique, Applied Kinesiology, and Neuro Emotional Technique to restore balance and awaken the body’s innate healing potential.
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