Deerpath Custom Builders: A Custom WordPress Design Project
Deerpath Custom Builders was looking to update a much older website when they contacted Silvernail Web Design. They are competing in a very competitive market and looking to get an edge with a high quality design that showcases the expertise and craftsmanship that goes into building a custom home.
Working with the project manager an elegant layout was constructed to facilitate a clean and professional design. Care was taken to match Deerpath's physical branding and marketing to the digital presence we were tasked to design. A calm and relaxing color scheme was chosen to coincide with the logo but also represent the classy elegance of a custom built dream home. Animation was used to slide in the headings on the home page to catch the eye of a potential client.
The use of paver stones and flagstone in the header and footer bring home the idea that Deerpath can build your dream home from the ground up.
Once we launched the website in early December 2017 a content marketing strategy was put in place and is still ongoing. Silvernail Web Design is tasked with increasing search engine rankings and driving qualified leads to Deerpath. A mix of local search marketing tactics, technical SEO, and content creation strategies are in place. In just over 1 month traffic is up 20% from all channels combined.